The Impact of Culture on the Adoption of High Technology Products Available to Purchase

Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors of “traditions,” “religion” and “fatality” (beliefs about man's inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products.