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Journal Articles

Future research directions of generative AI in marketing and logistics

Eugene Cheng-Xi Aw, Ali Anjomshoae, Constantin Blome, Tat-Huei Cham, Hing Kai Chan, Jacqueline Eastman, Arpan Kumar Kar, Chung-Wha (Chloe) Ki, Lai-Ying Leong, Subhadeep Mandal, Anubhav Mishra, Keng-Boon Ooi, Ramakrishnan Raman, Nripendra P. Rana, Garry Wei-Han Tan

Asia Pacific Journal of Marketing and Logistics 1–15.

https://doi.org/10.1108/APJML-11-2024-1605

Published: 02 December 2025

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Journal Articles

Psychological ownership and parasocial relationships: pathways to loyalty in livestream commerce

Mengxia Shen, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Chung-Wha (Chloe) Ki

Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 2971–2989.

https://doi.org/10.1108/APJML-09-2024-1370

Published: 13 March 2025

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