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Journal Articles

Influences of the spokes-character on brand equity antecedents

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En-Chi Chang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 494–515.
https://doi.org/10.1108/APJML-02-2013-0030
Published: 03 June 2014
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Journal Articles

Chinese consumers' perception of hypermarket store image

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En‐Chi Chang, Bo Luan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2010) 22 (4): 512–527.
https://doi.org/10.1108/13555851011090538
Published: 05 October 2010
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