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Keywords: 3D interactive
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3388–3409.
Published: 09 July 2024
... it and help improve consumers’ online shopping experience. Design/methodology/approach This study created the parts of a virtual clothing presentation and took advantage of Taobao’s 3D interactive module to simulate a shopping scenario. Participants experienced a 3D interactive virtual clothing...
