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Keywords: AI empathy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (9): 2888–2908.
Published: 03 November 2025
... least squares structural equation modeling (PLS-SEM) to test the proposed relationships. Findings The results reveal that social influence, digital technology self-efficacy and AI empathy significantly and positively affect both trust in AI and adoption intentions. AI literacy also positively...
