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Keywords: AI marketing
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Journal Articles
Artificial intelligence marketing for green products in E-commerce supply chain
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 27 May 2026
...Xiujun Cui; Zhaoqing Yu; Jiakun Sun; Ying Li Purpose The pursuit of sustainable development and the rapid progress of digital technologies have made artificial intelligence (AI) marketing an important business trend to promote products. Although applying AI marketing can significantly reduce...
Includes: Supplementary data
