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Keywords: AI streamer accent
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 17 July 2026
...Weiping Yu; Siyu Ji; Xin Liao Purpose Artificial intelligence (AI) streamers often promote destinations in Mandarin or destination dialect. However, existing research has not yet thoroughly explored the impact of AI streamer accent on viewers’ travel intention. Therefore, this study explores...
Includes: Supplementary data
