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Keywords: AI voice assistant
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3183–3205.
Published: 01 April 2025
...Yujie Chen; Youchun Mao Purpose The objective of this study is to explore the impact of AI voice assistants’ anthropomorphic apology styles on consumer recovery satisfaction. Design/methodology/approach The study adopts three scenario-based experiments to examine the effects of anthropomorphic...
