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Keywords: AI-Generated images
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 15 June 2026
... of the results. Findings The results indicate that the effect of image type on eco-purchase intentions varies depending on creativity levels. Real images elicited higher purchase intentions than AI-generated images under low-creativity conditions; however, this preference is not significant in high...
Includes: Supplementary data
