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Journal Articles
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2720–2737.
Published: 28 February 2025
...Luoxi Pu; Robert Radics; Muhammad Umar; Faith Jeremiah; Zhi Quan Purpose The purpose of this study is to investigate the potential adoption of AI-powered tools by Chinese Generation Z (Gen Z) consumers in e-commerce. It aims to understand how factors, such as performance expectancy, effort...
