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Keywords: AI-assisted digital remedy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 17 April 2026
... media brand trust and the moderating effects of AI-assisted digital remedy and digital learning paradox. Design/methodology/approach The study adopted a mixed-method approach combining qualitative interviews, experimental manipulation, and quantitative surveys. Study 1 conducted semi-structured...
Includes: Supplementary data
