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Keywords: AI-powered technologies
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Journal Articles
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 715–735.
Published: 27 September 2023
...Mehdi El Abed; Adrian Castro-Lopez Purpose Digitalization is revolutionizing the retail sector as today's consumers prefer a seamlessly integrated, fluid and irritation-free shopping experience enhanced with artificial intelligence (AI)-powered technologies. Literature highlights gaps...
