Keywords: AIDA model
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Journal Articles

Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective

Su-Fang Lee, Hsing Lun Liu, Kuo-Ching Wang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-01-2026-0084
Published: 21 July 2026
... for prospective international tourists. Originality/value This study extends the AIDA model by incorporating CDJ-inspired evaluative mechanisms. It distinguishes the stage-specific roles of DMO content and UGC. It also provides cross-cultural evidence from five major source markets. Hsing Lun Liu can...
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Includes: Supplementary data
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