...T.C. Melewar; Sharifah Alwi; Kai‐Uwe Seidenfuss; Yunus Kathawala; Keith Dinnie Purpose The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of Southeast Asian Nations (ASEAN...

... of Association of Southeast Asian Nations (ASEAN) agreed to integrate their priority sectors with a vision to developing an ASEAN economic community whereby there would be a free flow of goods, services, investment and a freer flow of capital, equitable economic development, and reduced poverty and socio...

... and suppliers. States that the predictive results are encouraging but much more would still depend on importers’ risk attitude to its usage. A Study of Asean Import Channel Performance Chen, Kuang-Jung, Associate Professor, Van Nung Institute of Technology, Taiwan, R.O.C. Abstract This study looked into one...