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Keywords: Absorptive capacity
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Journal Articles
What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 90–107.
Published: 18 January 2022
...Jiafeng Gu Purpose The study aims to investigate the relationship between chief executive officers' (CEOs') prenatal testosterone exposure, absorptive capacity and e-commerce adoption by small and medium-sized enterprises (SMEs). Design/methodology/approach Based on a study of 1,519 SMEs led...
