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Keywords: Acquisition value
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 24 August 2026
.... Positive word-of-mouth (WOM) diagnosticity showed a significant path only to transaction value, whereas negative WOM diagnosticity showed a significant path only to acquisition value. Originality/value This study frames value construction in low-price LSS as a dual-dimensional process. Within...
