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Keywords: Actional phase
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 961–974.
Published: 25 November 2019
... purchase activity goes through the actional phase which has not been studied yet, the purpose of this paper is to explore the characteristics of the actional mindset compared with those of the planning and deliberative mindsets. Design/methodology/approach This study conducts three experiments...
