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Keywords: Activity prediction
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 472–490.
Published: 12 May 2020
... Emerald Publishing Limited Licensed re-use rights only 02 09 2019 20 12 2019 22 02 2020 07 04 2020 16 04 2020 Pareto/NBD Neural network analysis Transaction frequency Activity prediction Rolling comparison Marketers have made immense efforts in many...
