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Keywords: Adoption theory
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Journal Articles
An empirical investigation of consumer perceptions of online shopping in an emerging economy: Adoption theory perspective
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 952–971.
Published: 30 October 2018
... of 6.19 percent for the last two decades. To tap the growing online market of Vietnam, the purpose of this paper is to draw on adoption theory and the technology acceptance model to investigate the interrelationships among consumer perceptions of web design, reliability, privacy and customer service...
