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Keywords: Advertisement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 835–855.
Published: 01 July 2025
... 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Gender-neutral language Social media Gender stereotypes Advertisement Engagement In recent years, gender-neutral or inclusive language has become a major topic of societal debate...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1772–1786.
Published: 20 December 2024
...Ying Cui; Xiao Liu Purpose Rhetorical figures are frequently used in English-Chinese advertisement translation, but their impact on consumers is an under-studied issue. This research aims to explore Chinese consumers’ perception of two categories of rhetorical figures in bilingual advertising...
