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Keywords: Advertising avoidance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1377–1395.
Published: 12 August 2025
...Tingting Dai; Hangui Wang; Yujie Dong; Hui Wang Purpose The purpose of this research is to investigate the impact of anthropomorphic communication on advertising avoidance behavior and to examine the moderating role of users’ regulatory orientations in this relationship. Specifically, the study...
