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Keywords: Advertising disclosures
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1159–1174.
Published: 15 October 2020
...Haejoo Han; Jisu Yi; Sunghee Jun; Sungsook Ahn Purpose In the context of influencer marketing, this study examines the effects of explicit advertising disclosure on consumers' inference regarding influencers' sincere recommendation intent, and its consequences for consumers' purchase intentions...
