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Keywords: Advertising expenditure
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 644–663.
Published: 01 April 2020
... of WOM and advertising expenditure in the relationship between CSR news reports and firm value. Findings CSR news reports positively affect firm value, and this relationship is mediated by WOM and moderated by advertising expenditure. Notably, the positive effect of WOM on firm value is stronger...
