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Keywords: Advertising language
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3464–3481.
Published: 18 April 2025
... advertising language into technical and non-technical language, dividing brand loyalty into high and low to set up a 2 × 2 research model measuring consumer purchase intentions. The research model was established to verify the impact on consumer attitudes and purchase intentions based on high and low brand...
