Keywords: Advertising sentence types
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Journal Articles

Power of language: the effect of the interaction between advertising sentence types and anthropomorphism on consumer recycling intentions

Haijun Wang, Tong Song, Shaoshuang Zhuang, Chaohua Huang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-12-2025-2767
Published: 16 July 2026
...Haijun Wang; Tong Song; Shaoshuang Zhuang; Chaohua Huang Purpose This study investigates how advertising sentence types (declarative vs. imperative) and anthropomorphic rhetoric jointly influence consumer recycling intentions. Based on Construal Level Theory (CLT), this study examines...
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Includes: Supplementary data
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