... persons. Hongxia Zhang can be contacted at: hxzhang@gsm.pku.edu.cn © Emerald Group Publishing Limited 2011 China United States of America Consumer behavior Advertising standards Regulation In the era of globalization, when multinational companies flourish and global campaigns...

... Social factors Advertising standards Confucianism East Asia The six Asian societies all came under the influence of Confucianism in history, though significant differences exist between them in terms of the time, degree and social origin of their Confucianization (Collcutt, 1991 ; Duncan, 1998...

..., 2006a, 2006b). Zhihong Gao can be contacted at: zgao@rider.edu © Emerald Group Publishing Limited 2007 China Advertising standards Laws (1) local context, where the political, economic, social, and cultural situatedness of advertising regulation is discussed; (2...