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Keywords: Aesthetic appearance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2483–2501.
Published: 02 April 2024
... This research conducted three studies. Study 1 explored the main effect of appearance aesthetics (appearance: plain vs classical vs expressive) on green products purchase intention through a one-factor between-subjects design. Study 2 verified the mediating role of perceived naturalness through two types...
