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Keywords: Affluent Muslim consumers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 359–377.
Published: 20 February 2019
... that an individual performed. Design/methodology/approach A questionnaire-based survey was conducted to get insights into the LCB of affluent Muslim consumers and how these insights related to key demographics and DoL. The researched population was Qatari consumers who were buying luxury products and belonged...
