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Keywords: Affordance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1224–1244.
Published: 05 August 2022
... by extensively reviewing the current literature on social media affordances and proposes and tests a feature-centric and affordance-based conceptualization of social media platforms (SMPs) between users, features, the audience and content. Design/methodology/approach This research surveys users on Facebook...
