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Keywords: Agency selling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 666–687.
Published: 27 August 2024
... or agency selling) as well as two operating strategies (introduce or discard). Thereby, four channel-structures are constructed, namely the reselling-discard model (WN), the reselling-introduce model (WL), the agency-discard model (AN), and the agency-introduce model (AL). We comprehensively compare how...
Includes: Supplementary data
