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Keywords: Alcoholic drinks
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 210–221.
Published: 30 March 2010
... Publishing Limited 2010 China Hong Kong Alcoholic drinks Consumer behaviour Symbolism As the world alcohol market continues to globalise, of growing interest to marketers are the variations in alcohol‐related consumer behaviours in different countries. In the Asia Pacific region...
