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Keywords: Algorithmic legitimacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 1061–1076.
Published: 24 July 2025
... mediating roles of attractiveness and perceived cognitive fluency and explores the moderating effects of persuasion knowledge and algorithmic legitimacy to provide a comprehensive understanding of consumer responses to virtual streamers. Design/methodology/approach Two cross-national experiments were...
Includes: Supplementary data
