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Keywords: Alliances
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (4): 65–81.
Published: 01 December 2004
...Vanessa Ratten Alliances have been increasing at an alarming rate for the past decade. Many of these alliances are used predominately in the supply chain side of businesses and industries. They are used to facilitate communication and interaction between firms that require resources of one another...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2000) 12 (4): 3–21.
Published: 01 December 2000
... by a separate entity which specializes in this area and requires a strategic alliance. Looks at this issue from the perspective of the outsourcing company and the logistical company. Considers what happens when this process is reversed and provides implications for the future. © MCB UP Limited 2000...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1997) 9 (3): 53–72.
Published: 01 March 1997
...Steven Arvid Scherling; Olivia L.H. Wang The complexity and competitiveness of global business is increasingly being managed by international strategic alliances. As a result, the two central tenets of market‐based‐capitalism, that competitive market forces ensure optimum innovation‐led growth...
