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Keywords: Anti-ageing products
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Journal Articles
Cross-cultural comparison of consumer pre-purchase decision-making: Anti-aging products
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 27–46.
Published: 09 January 2017
... design to collect the data. Focus group discussions were used. The participants were selected from Thai and Australian females, 25-45 years old in Melbourne representing the most frequent users of anti-aging products. Findings The results indicated variations among participants in their motivation...
