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Keywords: Anti-consumption
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Journal Articles
Mindfulness and anti-consumption behavior: the role of authentic living
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2110–2121.
Published: 05 January 2023
...Li Min Lin; Hyun Jung Park Purpose This study analyzed the relationships among sub-factors of mindfulness and two anti-consumption lifestyles caused by personal and social/environmental concerns. This study also investigated the pursuit of authenticity mediating this relationship. Design...
Journal Articles
Do identity-based perceptions lead to brand avoidance? A cross-national investigation
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1095–1117.
Published: 31 May 2019
.... These determinants have never been explored yet in the context of brand avoidance. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Animosity Ethnocentrism Anti-consumption Undesired self Brand avoidance Negative social influence Although some...
