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Keywords: Appearance enhancing
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Journal Articles
Cross-cultural comparison of consumer pre-purchase decision-making: Anti-aging products
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 27–46.
Published: 09 January 2017
...Sutthipat Assawavichairoj; Mehdi Taghian Purpose The purpose of this paper is to investigate the cultural differences in female consumers’ motivation to purchase appearance-enhancing products, particularly anti-aging creams. Design/methodology/approach This study uses a qualitative research...
