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Keywords: Asia‐Pacific
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2006) 18 (1): 61–71.
Published: 01 January 2006
.... Michael Jay Polonsky can be contacted at: Michael.Polonsky@vu.edu.au © Emerald Group Publishing Limited 2006 Social marketing Publishing Marketing Asia‐Pacific Australia New Zealand The data analysis is descriptive and takes three forms. We firstly report on the publications...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (1): 42–68.
Published: 01 March 2004
... in inconclusive evidence. This paper examines the marketing practices and investigates the marketing strategy‐business performance relationship across logistics companies in the Asia‐Pacific region. The exploratory analysis suggests a positive relationship between market segmentation and performance...
