Keywords: Asian
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2003) 15 (1-2): 27–38.
Published: 01 April 2003
...Clare D’Souza This paper attempts to provide an understanding of gift‐giving for a more systematic assessment of relationship building to succeed in an Asian realm. This study proposes to examine the underlying linkage between the intensity of gift‐giving and constructing relationships. The goal...

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