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Keywords: Asian consumer behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 559–575.
Published: 22 June 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Latent profile analysis International marketing Asian consumer behavior Cross-cultural research We also include variables pertaining to underlying human values from two major literature streams. Given...
Includes: Supplementary data
