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Keywords: Assortment variety
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 922–939.
Published: 17 December 2019
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Store brand Repatronage intention Assortment quality Assortment variety Manufacturer band erosion Consumer decision making has been described as a hierarchical process in which consumers select an assortment...
