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Keywords: Attitude toward the brand
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2181–2197.
Published: 18 January 2023
...Buket Bora Semiz; Mehmet ali Paylan Purpose This study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the mediating effect brand trust has on the relationship between the perceived legitimacy...
