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Keywords: Attitude consistency
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Journal Articles
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 599–621.
Published: 14 September 2023
...Mengjia Gao; Lin Huang Purpose This study considers perceived enjoyment and attitude consistency as internal states of consumers in an omni-channel environment. This study aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omni-channel environment...
