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Keywords: Attitudinal loyalty
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 613–630.
Published: 06 September 2024
...Khoa Nguyen Van; Huyen Pham Thi; Thuy Anh Phan Purpose The research aimed to identify factors influencing customer loyalty in the use of mobile telecommunication services in Vietnam, focusing on two dimensions “attitudinal loyalty” and “behavioral loyalty.” Design/methodology/approach Based...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1287–1307.
Published: 10 May 2019
...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between...
