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Keywords: Attribution of service failure
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 229–248.
Published: 30 April 2021
... the consequent behavioral intentions of an offended consumer. For this purpose, it investigates (1) the role of language constraints in core and facilitating attributes in shaping CO, (2) how CO relates to adverse behavioral outcomes and (3) the moderating role of attribution of service failure (ASF) between...
