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Keywords: Attributional bias
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Journal Articles

Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?

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C. Min Han, Kyung Ae Kim, Hyojin Nam
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 65–85.
https://doi.org/10.1108/APJML-09-2018-0383
Published: 19 June 2019
... above, local consumers are known to have ethnocentric expectations for greater CSR from foreign multinationals compared to local firms (Han, 2015 ; Holt et al., 2004). Corporate philanthropy Consumer animosity Japanese multinationals Multinational firms Attributional bias...
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