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Keywords: Authentic living
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Journal Articles
Mindfulness and anti-consumption behavior: the role of authentic living
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2110–2121.
Published: 05 January 2023
... effect of authentic living (AL) was significant in the impact of mindfulness on anti-consumption behavior. Originality/value To the authors' knowledge, this study is the first to examine the link between mindfulness and anti-consumption and potential mechanism of anti-consumption – authenticity...
