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Keywords: Authenticity perception
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Journal Articles
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 26–47.
Published: 03 July 2023
... of use of VR in tourism applications for improving customers' perceptions of authenticity and experience; moreover, only limited studies have proposed corresponding improvement measures (Liu et al., 2022). Scholars have considered that VR immersion and authenticity perceptions are more split...
Includes: Supplementary data
