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Keywords: Autobiographical memory
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Journal Articles
What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 669–685.
Published: 12 June 2017
..., the digital ethnography was employed to better explore customer behavior. Findings The results show that future anticipatory efforts conducted by a company are highly appreciated by the customers. This, in turn, builds a positive autobiographical memory for customers that lead to the development...
