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Keywords: Awareness of environmental problems
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Journal Articles
Does awareness of environmental problems affect consumer behavior toward upcycled fashion products? A comparison by levels of consumer innovativeness
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Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 11 May 2026
...Sang In Lee; Changchun Gao Purpose This research analyzes how consumers' awareness of environmental problems impacts behavior toward upcycled fashion products and explores variations based on consumer innovativeness levels. Design/methodology/approach A quantitative methodology was adopted...
