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Keywords: BYOB
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 461–481.
Published: 15 June 2012
...Johan Bruwer; Jieshan Huang Purpose The purpose of this exploratory study is to identify how consumers' involvement with wine as a product impacts upon their on‐premise behaviour, with special focus on the BYOB (bring‐your‐own‐bottle) behaviour aspect. Design/methodology/approach Data...
